Testing the Effectiveness and ROI of Sponsorship

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According to Nielsen, companies spend close to $600 billion per year on advertising. This includes expenditure on TV, newspaper, magazine, radio, outdoor and internet display advertising. It does not, however, include expenditure on sponsorship. Sponsorship is estimated to amount to just over $50 billion per annum. Global advertising continues to grow at around 3% per annum and sponsorship is growing at 4% per annum. There must be something in sponsorship to justify this huge and growing investment.

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Creative Pod UK

Creative Pod are a unique, full service agency based in Manor Royal, Crawley established in 2006. Our multi-award winning team deliver strategic and creative campaigns which amplify your brand. Covering all aspects of design and marketing, we take the time to get to know your business objectives and goals. We add exceptional value through clearly defined understanding, strategy, execution and analysis; building all campaigns under one roof. By choosing to work with us, you can benefit from a team of experienced account handlers, marketers and designers who manage your campaigns from start to finish.

OTHER ARTICLES

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020

Article | April 8, 2020

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Article | April 8, 2020

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Apple Now Allows Push Notification Advertising

Article | April 8, 2020

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Spotlight

Creative Pod UK

Creative Pod are a unique, full service agency based in Manor Royal, Crawley established in 2006. Our multi-award winning team deliver strategic and creative campaigns which amplify your brand. Covering all aspects of design and marketing, we take the time to get to know your business objectives and goals. We add exceptional value through clearly defined understanding, strategy, execution and analysis; building all campaigns under one roof. By choosing to work with us, you can benefit from a team of experienced account handlers, marketers and designers who manage your campaigns from start to finish.

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