Testing the Effectiveness and ROI of Sponsorship

| May 25, 2017

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According to Nielsen, companies spend close to $600 billion per year on advertising. This includes expenditure on TV, newspaper, magazine, radio, outdoor and internet display advertising. It does not, however, include expenditure on sponsorship. Sponsorship is estimated to amount to just over $50 billion per annum. Global advertising continues to grow at around 3% per annum and sponsorship is growing at 4% per annum. There must be something in sponsorship to justify this huge and growing investment.

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Protein

We believe a brand isn't what you tell people it is - it's what people tell other people it is. We’re a little bit different from your typical partner. We specialise in global early adopters, because they’re the people who influence the majority. We help you understand & connect with these influential audiences through our products, services and studios.

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