The Cybertruck Shows How Tesla Could Dominate the Auto Industry

MICHAEL D. MEHTA | February 19, 2020

article image
With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

Spotlight

Adwizar

With over 8 years of experience building influential social media accounts, the founder of Adwizar have created a platform for partners to gain a productive mass following, enabling them to use their social media outlets to generate residual income. Each Artist, Company, or Brand is unique to its own demographic. We use detailed analytics to deliver solutions that are tailored to your fan base. Our social media diagnose your social media accounts and do extensive research of your brand which allows us to deliver content your audience wants and needs. Once an algorithm is in place, we monetize and maximize advertising revenue.

OTHER ARTICLES

Be brave with your advertising – in difficult times, your consumers need you

Article | March 26, 2020

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own figures show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can’t help but feel that for consumer brands this is the time to show that your brand matters. During times of uncertainty and hardship, we look for support, reassurance and even entertainment from brands we trust. It’s in uncertain times when we’ll need and remember you the most.

Read More

From marketing and advertising blend to internet marketing impact modeling

Article | March 26, 2020

With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but excellent information for the advertising business. Just after ten several years of regular hoopla, attribution modelling, together with multi-contact attribution, has hardly ever proven to be the guaranteed-hearth way of raising internet marketing success it promised to be. It is this significantly common realization that received the stone rolling in the very first location. Tightening GDPR cookie consent restrictions and Google’s announcement of programs to eliminate third-social gathering cookies by 2020 are only accelerating their drop. A couple months back, Adidas said that its attribution types tended to generate erroneous results these as suggesting that functionality advertising and marketing is the theory driver of e-commerce gross sales. Through econometrics, Adidas ultimately learned that the position of video and other brand name-centered routines had been vastly underestimated.

Read More
ADVERTISER CAMPAIGN MANAGEMENT

Dominate with Branding and Advertising in Your Business in 2021

Article | March 26, 2020

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

Read More

Google purges 600 Android apps for “disruptive” pop-up ads

Article | March 26, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

Read More

Spotlight

Adwizar

With over 8 years of experience building influential social media accounts, the founder of Adwizar have created a platform for partners to gain a productive mass following, enabling them to use their social media outlets to generate residual income. Each Artist, Company, or Brand is unique to its own demographic. We use detailed analytics to deliver solutions that are tailored to your fan base. Our social media diagnose your social media accounts and do extensive research of your brand which allows us to deliver content your audience wants and needs. Once an algorithm is in place, we monetize and maximize advertising revenue.

Events