The technology tightrope setup by brand experience

| March 23, 2020

article image
No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

Spotlight

Truth Collective

Truth Collective is a creative company for a new world. With a model focused on headspace and productivity—instead of headcount and capacity—we deliver remarkable, productive opportunities for ambitious brands.

OTHER ARTICLES

YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

Read More

Digital Billboard Brand Marketing Budget & Strategy

Article | April 19, 2020

Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Facebook for the day, that’s $20. On Instagram is $20. If you want to be on YouTube, that’s another $20. And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust. Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”). You’re covering all areas. Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.

Read More
BRAND MARKETING

We use a data-driven blend of media, experience and content to drive performance

Article | April 19, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

Google Launches Over $800M Plan to Respond to Covid-19 Crisis

Article | April 19, 2020

According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from the initial $25m announced last month. In addition, the company is providing $20m in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

Read More

Spotlight

Truth Collective

Truth Collective is a creative company for a new world. With a model focused on headspace and productivity—instead of headcount and capacity—we deliver remarkable, productive opportunities for ambitious brands.

Events