Three trends shaping programmatic advertising in 2019

NIKKI GILLILAND | March 13, 2019

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In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity. With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry. Programmatic customisation is now common practice, allowing teams to improve performance and provide greater relevancy with personalised messaging.

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Radio Disney, also known as Radio Disney Networks, is an American radio network that is owned by Disney Channels Worldwide, Inc., a subsidiary of Disney–ABC Television Group,

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