Tips for small businesses looking to advertise on Facebook

GENE MARKS | September 17, 2019

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According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the company, businesses have created more than 90 million pages on the social media platform with more than seven million advertisers spending almost $17 billion in just the last quarter alone. So should your small business be advertising there? That depends on three significant factors. For starters, you should know whether or not your audience is actually on Facebook. For a small business, resources are tight and there are a lot of choices for spending our advertising money. The last thing we want to do is market to an empty room. So to determine the potential audience for our products, we should be asking ourselves a few basic questions.

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