TV vs. Online Advertising - Where Should The Dollars Go?

| January 4, 2017

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The question keeps popping up in our minds too. Should brands spend money on TV advertising or digital media is ready to take over completely? Here is our opinion. We'd love you hear yours.

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Add People

We’re Add People, a team of digital marketing professionals built to service small to medium-sized businesses. Established in 2002, we’re now a workforce of over 120 digital marketing professionals who help over 4000 clients grow their businesses online. We provide PPC, Paid Social, SEO, Web Design and other digital marketing solutions at affordable monthly costs.

OTHER ARTICLES

How to Restore Competition in Digital Advertising Markets and Protect Users

Article | March 2, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this concentration is due to specific market failures, these companies’ dominance is also due to a series of artificial barriers to entry and expansion of competitors that “if addressed through appropriate remedies could profitably sustain competition between a number of” players.

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Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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How to Use Innovative Technology in Advertising and Marketing

Article | February 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimum. But it’s a much harder undertaking to captivate an audience with a creative ad. So, how do you accomplish this? If you want to stand out from the crowd, follow this guide for using the latest technology to propel your ad campaigns. Before diving into our guide, we want to cover what it means to stand out. Breaking away from the mold means everything from finding new ways to share marketing in VisualLed display screens to expanding payment options with wireless card payments. Technology in advertising means finding creative ways to get your message to customers in a digestible format. You can accomplish this with these tips:

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Pinterest partners with Rakuten Advertising to monetize Idea Pins

Article | July 29, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

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Spotlight

Add People

We’re Add People, a team of digital marketing professionals built to service small to medium-sized businesses. Established in 2002, we’re now a workforce of over 120 digital marketing professionals who help over 4000 clients grow their businesses online. We provide PPC, Paid Social, SEO, Web Design and other digital marketing solutions at affordable monthly costs.

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