What is Ad Agency?

| May 29, 2014

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Ad Agency is the #1 advertising extension for Joomla! It allows you to create unlimited zones, packages, ads, advertisers, and more!

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Cayenne Creative

Cayenne Creative Group is a full-service strategic branding, advertising and design firm located in Birmingham, Alabama. Cayenne employs a suite of unique processes to create exceptional, powerful, and interruptive brand communications for a wide variety of clients via a wide variety of media. We offer the full spectrum of brand expression: corporate identity and collateral, internal brand engagement, conventional and unconventional advertising, social media marketing, public relations, crisis communication, interactive, online advertising, site design & SEO, online strategies, and app creation.

OTHER ARTICLES

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Article | March 8, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as the Smart Shopping campaigns require conversion tracking with transaction-specific values. The import of Google Analytics transactions is probably the easiest way to comply with this requirement if there is no Google Ads conversion value tracking in place.

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Microsoft Advertising expands UI redesign to more pages

Article | March 8, 2020

Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, the Manager Account Overview page will be the new default landing page in the new look.To start, it features four “insights tiles,” as shown in the screenshot above: Performance, Top changes: Accounts, Accounts and Devices.

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Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud

Article | March 8, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an industry, we need to continue pushing each other to implement robust anti-fraud awareness programs and technologies throughout the region. There are currently three significant programs having an impact on combating mobile and in-app advertising fraud and improving viewability measurement globally. Let’s explore how these are stacking up in the fast-growing APAC market.

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Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | March 8, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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Spotlight

Cayenne Creative

Cayenne Creative Group is a full-service strategic branding, advertising and design firm located in Birmingham, Alabama. Cayenne employs a suite of unique processes to create exceptional, powerful, and interruptive brand communications for a wide variety of clients via a wide variety of media. We offer the full spectrum of brand expression: corporate identity and collateral, internal brand engagement, conventional and unconventional advertising, social media marketing, public relations, crisis communication, interactive, online advertising, site design & SEO, online strategies, and app creation.

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