Where to Focus Your Social Ad Reporting Efforts in 2019

January 28, 2019 | 156 views

Social is changing, and the stakes for getting your online strategy right are rapidly rising. Thanks to paid media’s advantageous targeting abilities and wide reach, more marketers are investing in their social media strategy than ever before. The latest CMO Survey found that social media now accounts for 13.8% of marketers’ overall budgets, with spending increasing more over the past twelve months than in any other year. In 2017 alone, Facebook generated $40 billion in ad sales. And costs for social ads will undoubtedly continue to rise, especially with increased usage on Instagram, which has always been a more expensive audience platform. Already, the cost per click (CPC) of Instagram news feed ads is almost double that of Facebook’s. Rising costs place even more pressure on already-anxious digital marketing teams, who have always worked under the strain of having to prove the value of what they do. Now, they also have to prove they’re spending money wisely and utilizing these platforms to their full potential.

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McGarrah Jessee

We’re McGarrah Jessee, a full-service, consumer-branding company with no hard walls between disciplines. We think from a business perspective first and get a bigger charge out of working together than we do from working alone. Our method is driven by deep immersion into our clients' businesses. Advertising. Identity. Digital. Design. Social. From mobile strategy to retail environments, we handle it all, in-house. Our clients include Frost Bank, Whataburger, Shiner Beers, Costa Sunglasses, Yeti Coolers, Lemi Shine and Justin Boots.

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ADVERTISER CAMPAIGN MANAGEMENT

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 19, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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SOCIAL MEDIA ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 6, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

McGarrah Jessee

We’re McGarrah Jessee, a full-service, consumer-branding company with no hard walls between disciplines. We think from a business perspective first and get a bigger charge out of working together than we do from working alone. Our method is driven by deep immersion into our clients' businesses. Advertising. Identity. Digital. Design. Social. From mobile strategy to retail environments, we handle it all, in-house. Our clients include Frost Bank, Whataburger, Shiner Beers, Costa Sunglasses, Yeti Coolers, Lemi Shine and Justin Boots.

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