Your Corporate Branding vs. Product Branding: Stirred, Not Shaken

TEMPLAFY | June 22, 2018

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The “Mad” in Mad Men ostensibly stands for Madison Avenue, the New York City street that is synonymous with the advertising industry. But it also suggests something of the storyline that developed over seven seasons about the fictional Sterling Cooper ad agency and the mad lives of its copywriters, designers, account executives and secretaries. Additionally, it’s an apt reference to the madcap pace of the time the 1960’s when advertising went through a creative revolution, producing campaigns that are still considered among the best of all time. As it happens, the ‘60s was also when branding corporate branding, product branding, corporate identity  really came into its own. Advertising had always been about product one-upmanship: getting buyers to see why Brand X was superior to Brand Y.

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Garamond

Marketing and communications company with nearly 25 years of experience and more than 700 projects. Develops projects of strategic marketing, communications, public relations, advertising, training, online marketing, print design, web design, usability and search engine optimization.

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Spotlight

Garamond

Marketing and communications company with nearly 25 years of experience and more than 700 projects. Develops projects of strategic marketing, communications, public relations, advertising, training, online marketing, print design, web design, usability and search engine optimization.

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