YouTube Masthead Now Available & Google Ads Editor Updates

| August 1, 2019

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In other digital and technology news; will auto-playing videos soon be a thing of the past? A new US bill is hoping to make that a reality. Facebook is updating its ad targeting options, Google Ads Editor has updated with dark mode and more and other bits have happened too, but you'll have to watch the video.

Spotlight

MullenLowe Lintas Group

MullenLowe Lintas Group is one of India’s largest and most storied communication groups. Having started operations in India way back in 1969, MullenLowe Lintas Group is today, a star office of the MullenLowe Group, part of the Interpublic Group of Companies.

OTHER ARTICLES

Verizon’s new marketing tool sets emails to arrive when you look at your inbox

Article | April 10, 2020

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.

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How advertisers can be more innovative during trying times

Article | April 10, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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AD NETWORKS

Pinterest partners with Rakuten Advertising to monetize Idea Pins

Article | April 10, 2020

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | April 10, 2020

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Spotlight

MullenLowe Lintas Group

MullenLowe Lintas Group is one of India’s largest and most storied communication groups. Having started operations in India way back in 1969, MullenLowe Lintas Group is today, a star office of the MullenLowe Group, part of the Interpublic Group of Companies.

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