YouTube Masthead Now Available & Google Ads Editor Updates

| August 1, 2019

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In other digital and technology news; will auto-playing videos soon be a thing of the past? A new US bill is hoping to make that a reality. Facebook is updating its ad targeting options, Google Ads Editor has updated with dark mode and more and other bits have happened too, but you'll have to watch the video.

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Young & Rubicam

Y&R is one of the leading global marketing communications companies, with more than 190 offices in 90+ countries. Our job is to Resist the Usual – the mission Y&R was founded on in 1923. We think of ourselves as a global boutique rooted in the way we built and expanded the agency organically, driven by client need, led by local talent. Our agencies have the authenticity of their local markets and are empowered to be the best in their market.

OTHER ARTICLES

WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

Article | February 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers. We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. Think of programmatic advertising as a cost-effective way of sending invitations to your brand party. You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable.

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Going Beyond Google to Gain New Customers With Search Advertising

Article | April 1, 2020

Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player in search engine marketing, but companies are now looking to diversify their search ad spend to lessen their dependence on the tech giant and achieve more cost-effective conversions. Google's share of the global search market is nearly 89%. The second largest is Yahoo, with 2.7%. Although Google's hold on the industry is strong, it has recently been challenged by concerns regarding possible antitrust violations, inflated click prices for keywords, and its acquisition and bundling of ad tools.

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Dominate with Branding and Advertising in Your Business in 2021

Article | June 20, 2021

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

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Spotlight

Young & Rubicam

Y&R is one of the leading global marketing communications companies, with more than 190 offices in 90+ countries. Our job is to Resist the Usual – the mission Y&R was founded on in 1923. We think of ourselves as a global boutique rooted in the way we built and expanded the agency organically, driven by client need, led by local talent. Our agencies have the authenticity of their local markets and are empowered to be the best in their market.

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