. https://www.thedrum.com/industryinsights/2019/12/12/2020-beyond-what-s-next-video-advertising

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SHARESHARESHARE
2020 & BEYOND: WHAT’S NEXT FOR VIDEO ADVERTISING?
Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the possibilities for advertisers to reach consumers with engaging video creative are only going to get bigger. Meanwhile, the booming Connected TV market and growth of streaming services are also opening up a new raft of opportunities for advertisers in the video arena. So, with the end of the year fast approaching and with the dawn of a new decade just around the corner what’s in store for video advertising in 2020 and beyond? Members of IAB UK’s Video Steering Group share their views. CATHERINE CRIBBEN READ MORE