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. https://www.aprimo.com/blog/5-must-have-insights-every-creative-team-needs-that-make-mrm-easy/
blog article
SHARESHARESHARE
5 MUST-HAVE INSIGHTS EVERY CREATIVE TEAM NEEDS THAT MAKE MRM EASY
Marketers around the world want visibility into what’s going on in every one of their marketing regions. What many marketing leaders actually have is the feeling that there’s a good chunk of “rogue marketing” happening because of a lack of an approval process. On the other hand, some marketing departments don’t have issues with rogue marketing, but instead they have to ask themselves “who knows what’s going on?” In this case, marketing team leads are relying on email, which can get buried pretty quick in the Inbox during a busy day, or even less efficient tools to track initiatives resulting in things falling between the cracks and costing the company money in unaligned spend. READ MORE