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. https://www.retailcustomerexperience.com/blogs/a-mobile-advertising-holiday-roadmap-for-retailers/
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SHARESHARESHARE
A MOBILE ADVERTISING HOLIDAY ROADMAP FOR RETAILERS
The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especially video, that reaches customers instantaneously on their devices. Holiday advertising must reach across multiple platforms, so mobile creative needs to be adaptable and scalable. Building custom creative and delivering convenient, dynamic experiences can drive conversion around key shopping dates. During the peak holiday season, recapturing shoppers’ attention  think flash deals and fresh advertising will break through the noise and increase profitability. KATE BURN READ MORE