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APPLE'S AIRPODS PRO ADS DIDN'T HAVE THE EARBUDS IN AT FIRST
Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew  because they didn't have AirPods Pro in them. According to AdWeek, Apple and its creative agency got the ball rolling by putting 17 ads in place. And then it went back and added the important bits after the product had been announced. And if you think the logistics of putting the ads in place was the hard part, you'd apparently be wrong. More than 30,000 photos were talen to get the right shots. OLIVER HASLAM READ MORE