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. https://www.kunocreative.com/blog/google-ads-versus-facebook-advertising-when-use-both
blog article
SHARESHARESHARE
GOOGLE ADS VERSUS FACEBOOK ADVERTISING: WHEN TO USE BOTH
One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where you’re targeting an audience that you hope includes some of your intended demographic.
But as inbound marketing has grown more popular, most industries have been flooded with content. Your blog posts, eBooks and videos may be packed full of crucial information your audience needs, but they won’t get any benefit from your content if they can’t find it to begin with. You need a way to get your content where your audience already is.
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