. https://www.talkandroid.com/343004-google-discover-ads-rolling-out-widely/

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GOOGLE DISCOVER ADS ROLLING OUT WIDELY
Google announced they would begin advertising in their Discover feeds back in May, and now the ‘feature’ is seeing a wide rollout. Ever since Google announced they would begin shoving ads in users’ Discover Feeds alongside news and other useful personalised information a few months ago following testing, we’ve dreaded the day they arrived. Users began reporting ads as early as a year ago when they testing began prior to the official announcement, however until the last few days they have been fairly limited in reach, but now we are seeing the beginning of the end as the ads begin rolling out widely. The ad format is a new push by Google to have a single ‘type’ of ad which will appear throughout their various services including Google Discover (and its associated derivative feeds), YouTube, Google Images (where it has been for a while), and other locations. OSCAR COOKE-ABBOTT READ MORE