. https://www.thedrum.com/opinion/2019/12/19/how-generation-good-making-its-presence-felt-advertising

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SHARESHARESHARE
HOW GENERATION GOOD IS MAKING ITS PRESENCE FELT IN ADVERTISING
The year is 2019. Greta Thunburg is surpassing the follower count of Cher, Kylie and she’s nearly neck and neck with Mariah. Plastic straws are a social faux pass and you have to have a stern internal debate before ordering a steak. The world and the people on it have changed in ways nobody couldn’t have predicted. And with a hive mind that’s laser-focused on saving society, every brand (should they want to survive) is expected to jump on the bandwagon or get left in its dust. We’re in a social Thunderdome of who can out-good each other and it’s bloody marvellous. So as every industry begins to move forward, it pays to reflect on the social and environmental effects of our own beloved advertising. From network to individual, what could we as advertisers be doing to do better by the world? BETH GRACE AND HANNAH CUNNINGHAM READ MORE