Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,......

Grove Inc. (GRVI), a SaaS ad platform, has announced a partnership with publisher Benzinga to offer programmatic ads and email advertising solutions. Grove Inc. has an array of in-house brands and operates in multiple verticals, such as SaaS programmatic ad technology. It is a division solely dedicated to acquiring high-growth e-commerce brands. Additionally, it sells to numerous consumer markets such as the beauty, pet care, botanical, and functional foods sectors.Through Intera......

Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web.When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads......

MTarget, a France-based direct B2B marketing firm specializing in mobile marketing, has selected iBASIS as their provider for programmable voice campaign management services in the banking, finance and retail sectors.iBASIS is a Massachusetts-based communications solutions provider. The unique Bring Your Own Carrier (BYOC) model from iBASIS provides out-of-the-box, ready-to-go solutions that can be white-labeled to generate instant revenue from existing infrastructure and resourc......

LinkedIn has decided to restrict the reach of several types of posts in user feeds. In addition, it has agreed to update its algorithm and ranking of content to ensure that the users get improved relevancy in their feed.The users on LinkedIn are currently bothered by the low quality, irrelevant, political and engagement baiting content. The users have also been observed to witness excessive polls. Therefore, LinkedIn will offer controls to the platform users for their preferred c......