. https://www.business2community.com/marketing/how-to-get-the-most-value-out-of-your-programmatic-ads-02256869

home.aspx
   

article
SHARESHARESHARE
HOW TO GET THE MOST VALUE OUT OF YOUR PROGRAMMATIC ADS
Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them. It requires a comprehensive and enlightened approach that uses intent data to be successful. OLIVIA LIPKIN READ MORE