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. https://www.entrepreneur.com/article/340703
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SHARESHARESHARE
HOW TO REACH MILLIONS OF EUROPEANS WITH CREATIVE ADVERTISING
Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek's “Ads of the year” list for 2018, however, only seven campaigns were run by European companies, in contrast to the 16 that were organized by U.S. enterprises. To stay competitive in the years to come, encouraging creative ideas appears to be a vital task for European marketing departments. Here’s how you can do it, too. As with any advertisement, the goal is to drive customer interaction while also ensuring that brand messages are actually remembered. A pretty natural way of accomplishing this is adding a touch of humor. By being clever and witty, but still relatable, you will be able to drive sounder engagement and will have an easier time with brand recognition further down the line. SIMON MOSER READ MORE