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. https://www.searchenginejournal.com/track-offline-conversions-microsoft-advertising/341161/
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SHARESHARESHARE
HOW TO TRACK OFFLINE CONVERSIONS IN MICROSOFT ADVERTISING
Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely work with Google Ads. Many of us are also actively managing Microsoft Advertising accounts. In this article, I’ll walk through importing offline conversion data into Microsoft Advertising. First, note that Microsoft has some differences from Google regarding which offline activities you can correlate with ads. Before you can start sending conversion data to your Microsoft Ads account, you’ll need to set up an associated conversion in the interface. Under Conversion Tracking in the left sidebar menu, select Conversion Goals. From here, you can create a new conversion. TIM JENSEN READ MORE