. https://itmunch.com/hulu-introduces-viewer-friendly-binge-watch-advertisements/

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HULU INTRODUCES ITS VIEWER-FRIENDLY ‘BINGE-WATCH ADVERTISEMENTS’
Hulu is starting a new kind of ad experience that enables brands to specifically target binge-watchers that is, viewers who are seeing various episodes of a favorite program over a long period. These “binge-watch ads” use machine learning methods to predict when a viewer has started to binge-watch a show, then works up contextually relevant ads that acknowledge a binge is initiated. This ends when the viewer arrives in the third episode, at which point they are informed that the following episode is ad-free or offers a personalized proposal from the brand partner. The binge-watch ad idea was first announced at Hulu’s yearly NewFronts presentation in May, where it displays to advertisers its latest shows, features, and ad formats. READ MORE