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. https://www.fool.com/investing/2020/02/09/should-amazon-ad-business-worry-facebook-google.aspx
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SHOULD AMAZON'S AD BUSINESS WORRY FACEBOOK AND GOOGLE?
Online advertising has been dominated by Facebook and Alphabet's Google for several years now, but there are hints that Amazon is beginning to get in on the revenue bounty. That should have the current duopoly worried, even if it might be a while still before Amazon's efforts become a real threat. Let's take a closer look at the situation and where it might be leading. For years, advertisers have been throwing billions of advertising dollars at Facebook and Google to market products and services on their various online platforms. In Facebook's fourth quarter alone, revenue from advertising on its various apps totaled $20.7 billion. Meanwhile, ad sales on Google's various apps and services totaled $37.9 billion for its fourth quarter. Then there's Amazon. For its fourth quarter, it posted a record $4.8 billion in revenue for its "other" segment (advertising revenue makes up the bulk of this segment's revenue). DONNA FUSCALDO READ MORE