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. https://www.martechcube.com/simpli-fi-launches-online-attribution-for-ott-ctv-advertising/
blog article
SHARESHARESHARE
SIMPLI.FI LAUNCHES ONLINE ATTRIBUTION FOR OTT/CTV ADVERTISING
Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals. READ MORE