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. https://esellercafe.com/unlock-synergies-between-seo-and-advertising-on-amazon/
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SHARESHARESHARE
UNLOCK SYNERGIES BETWEEN SEO AND ADVERTISING ON AMAZON
As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon. FRANZ JORDAN READ MORE