. https://www.siegelgale.com/who-are-your-real-brand-friends-how-to-communicate-with-customers-during-a-crisis/

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SHARESHARESHARE
WHO ARE YOUR REAL BRAND FRIENDS? HOW TO COMMUNICATE WITH CUSTOMERS DURING A CRISIS
Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis. READ MORE