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. https://www.marketingaiinstitute.com/blog/future-of-advertising
blog article
SHARESHARESHARE
WHY AI IS THE FUTURE OF ADVERTISING
The way you advertise is going to change dramatically thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI.
Behind most online ads are sophisticated delivery systems powered by AI technologies. These systems place ads in front of internet users. The coordination process happens in real-time, and is largely automatic. It’s called programmatic advertising. With programmatic, AI is used to profile visitors to a website or app, then that information is used to target and deliver ads thanks to a complicated network of platforms and services that play different roles at each stage of the ad supply chain.
MIKE KAPUT READ MORE