. https://www.siegelgale.com/brand-value-roi-the-case-for-brand-investment-through-srategic-metrics/

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WHY BRAND COUNTS
While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Recent years have seen a number of different studies attempt to quantify brand’s financial contribution to a business while continuing to support qualitative judgments on the positive impact of brand. READ MORE