. https://www.campaignasia.com/article/youtube-courts-advertising-on-edgy-content-after-tightening-brand-safety/455675

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YOUTUBE COURTS ADVERTISING ON 'EDGY' CONTENT AFTER TIGHTENING BRAND SAFETY
YouTube is testing new advertising options that will enable brands to reach users watching edgy content that would not be deemed universally brand-safe. The move follows several brand-safety scandals for the Google-owned video giant in which high-profile brands suspended advertising after being placed against inappropriate content. YouTube is working to identify advertisers that are interested in edgier content, YouTube chief executive Susan Wojcicki said, such as marketers. OMAR OAKES READ MORE