160over90

Belkins
160over90 is a branding and creative services agency with offices in Philadelphia, PA, Newport Beach, CA, and Gainesville, FL. We work alongside companies to help tackle their business and marketing challenges. Our expertise lies in the areas of branding, design, advertising, interactive, public relations and brand engagement, videography, and photography. 160over90’s client roster includes Nike, Under Armour, American Eagle Outfitters, Ferrari North America, the Philadelphia Eagles, Miami Dolphins, Los Angeles Angels, UCLA, Duke, Notre Dame and the University of Florida.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

headtopics | February 11, 2020

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In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

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AMAZON CUT SPENDING ON GOOGLE ADVERTISING IN RECENT DAYS

yahoo | March 18, 2020

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Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...

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SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

news image

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

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Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

Amazon | May 07, 2020

news image

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More

headtopics | February 11, 2020

news image

YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

Read More

yahoo | March 18, 2020

news image

AMAZON CUT SPENDING ON GOOGLE ADVERTISING IN RECENT DAYS

Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...

Read More

telegraph | March 10, 2020

news image

SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

Read More

Amazon | May 07, 2020

news image

Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More