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headtopics | February 11, 2020
In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...
yahoo | March 18, 2020
Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...
telegraph | March 10, 2020
Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...
Amazon | May 07, 2020
As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic.
Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...
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