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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Facebook | May 12, 2020
New features rolling out to Facebook and Instagram will help users find, discover, and support small businesses. Facebook is expanding its efforts to assist local businesses with overcoming the challenges they’re facing during the COVID-19 pandemic. Facebook and Instagram are receiving new features that will allow other users to discover and support small businesses in their area. Both platforms are also adding tools to help businesses stay informed and connected with their customers. Face...
AD TECH AND MARTECH
Tomi.ai | June 24, 2021
Real estate, automobile, and financial services all have lengthy and offline sales cycles, and digital advertising does not work well in these industries. Because the real-world assets remain offline, the temptation for advertisers is to buy leads and clicks, which may increase customer acquisition costs. People browse, but they mainly purchase offline.
Tomi, a new startup, intends to solve this problem by analyzing a user's activity on a company's website (through a track...
Google | October 16, 2020
Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...
techcrunch | April 15, 2020
At a Glance:
YouTube launches a free, DIY tool for businesses in need of short video ads.
To gain access to the tool, the business will need only a Google Account that can be used to log into Google&rsq...
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