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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
July 22, 2021
CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...
July 19, 2021
Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion.
According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million.
Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...
July 16, 2021
Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems.
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