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EVENTS

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...

4A's

SHARESHARESHARE
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward.
SHARESHARESHARE

RELATED NEWS


LA-based The Marketing Agency Worldwide has launched a new, low-cost marketing research service. The 4-step process begins with a “Briefing Doc” the client completes to specify the parameters, goals and expectations of the project. The Marketing Agency then responds with a proposal that defines the research methodology, and what the client can expect to receive including the research data, and the analysis and strategic recommendations....
MEDIAPOST
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YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of a TrueView for action ad when using maximize conversions or target CPA bidding. That’s a change from 30 seconds. A ‘Conversion’ will be counted, by defa...
SEARCH ENGINE LAND
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The week saw India creative geniuses filling their canvases with colorful creations, literally. For instance the use of color in the MP Tourism ad, or be it the colorful locales shown in the Puma ad, creators were at their imaginative best. Also, the Uber ad was significant as this is the brand's first major TVC in India....
ADAGE INDIA
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For beauty brands, pop-up stores aren’t about product. Some of them don’t even carry physical inventory. Instead, they’ve become event spaces. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions. “As brands shift their marketing budgets from media to stores, they need to create a retail experience that’s both memorable and emotional,” said Elizabeth L...
DIGIDAY
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The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania. In 2019, Zenith estimates the value of the local advertising market at EUR 493 million, up 7% compared to 2018. The growth rate will slow down to 3% in 2020, when Zenith’s projections indicate a market value of EUR 508 million, and stagnate in 2021. The advertising market in Romania is dominated by the TV segment, which has a share of 64% o...
ROMANIA-INSIDER
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  • As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers.

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EVENTS

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...