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50 Marketing is a marketing agency that specializes and focuses on our clients' transactions — whether it is sales at the register, visits to your store or contact via phone, e-mail or social media. We particularly pay attention to what actions we can expand and help the bottom line. We believe the foundation of our clients' marketing efforts is their web presence. Because of this, we first review the current website and determine if an upgrade or rebuild will provide the most efficient and effective results.

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LIVERAMP AND FREEWHEEL PARTNER TO BRING INCREASED ADDRESSABLE ADVERTISING INVENTORY TO THE CONNECTED TELEVISION SECTOR

Business Wire | September 28, 2023

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LiveRamp (NYSE: RAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s ...

Read More

NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

news image

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More

Ad Networks

DV STUDY UNDERSCORES THAT ATTENTION-GRABBING ADS ARE KEY TO PERFORMANCE, BUT CONTEXT IS KEY

DoubleVerify | November 17, 2022

news image

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertisin...

Read More

ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

news image

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More
news image

Ad Networks

LIVERAMP AND FREEWHEEL PARTNER TO BRING INCREASED ADDRESSABLE ADVERTISING INVENTORY TO THE CONNECTED TELEVISION SECTOR

Business Wire | September 28, 2023

LiveRamp (NYSE: RAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s ...

Read More
news image

NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More
news image

Ad Networks

DV STUDY UNDERSCORES THAT ATTENTION-GRABBING ADS ARE KEY TO PERFORMANCE, BUT CONTEXT IS KEY

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertisin...

Read More
news image

ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More