ACCENT Marketing

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ACCENT Marketing Services is the performance marketing company for brands that are passionate about keeping and growing customers. Our data-driven approach combines the right tools, strategies and resources to help brands get the most out of their customer relationships. And our Continuous Engagement Improvrment process is proven to transform customer service touchpoints into powerful relationship and brand-building tools.

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THE AD LEARNING EXCHANGES LAUNCHES ALEX SCHOLARS

PR Newswire | June 25, 2020

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The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is cura...

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HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

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Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

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FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

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The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

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MICROSOFT ADVERTISING UPDATES: RESPONSIVE SEARCH ADS, IMPROVED REPORTS, & MORE

searchenginejournal | January 30, 2020

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Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take tho...

Read More

PR Newswire | June 25, 2020

news image

THE AD LEARNING EXCHANGES LAUNCHES ALEX SCHOLARS

The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is cura...

Read More

u.today | February 05, 2020

news image

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More

Facebook | September 24, 2020

news image

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More

searchenginejournal | January 30, 2020

news image

MICROSOFT ADVERTISING UPDATES: RESPONSIVE SEARCH ADS, IMPROVED REPORTS, & MORE

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take tho...

Read More