home.aspx
 
EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Account Planning Group Germany

SHARESHARESHARE
The Account Planning Group Germany is the Association of Brand and Communication Strategists in this country. The purpose of the association is the advancement of our professional interests. The profession of brand and communication strategists includes all specialists professionally dealing with the strategic management of brands, marketing and communication. Brand and communication strategists can be found in different structures such as communication agencies of all kinds (advertising, pr, one-to-one, digital, social, media, etc.), consulting companies and corporations.
SHARESHARESHARE

RELATED NEWS


The number of native ad buyers increased 74% over the past year, while programmatic buys in Q1 of this year were down 12% compared to the same period in 2016, according to new research from MediaRadar reported on by Adweek and MediaPost Communications. While increases in programmatic spending once seemed likely, controversies regarding brand safety and ad fraud contributed to the Q1 decline, Todd Krizelman, MediaRadar's CEO and co-founder, told MediaPost, adding there have been gains in dire...
MARKETING DIVE
READ MORE

Google is issuing refunds to its advertisers after detecting "larger than usual" fraudulent ad clicks, the Wall Street Journal reported on Friday. On being contacted by TOI to confirm the extent of the problem in Indian market, a Google spokesperson declined to give details. However, he said the company was working "to remove monetary incentives" for spammers. The fraud was detected in ads bought through a platform called Double Click Bid Manager (DBM) over the last few month...
ADAGE INDIA
READ MORE

Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before. In March 2019, Vidoomy has launched its latest format, which allows total interactivity between the video advertising format and the targeted users. This format soon had become a major success. Hence, several brands had started to take advantage of this innovative format. Some of the most popula...
YAHOO
READ MORE

NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s  content and  scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around the world in partnership with Sky. “The future of our business is simple: it’s our audience. People are the center of everything we do. We know that viewers do not...
CYNOPSIS
READ MORE

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy.To prove his point, Sawyer once asked a room full of students at Emory University if they could describe a friend using only brands and have their other friends know who they were talking about.“They all started laughing because they could do it,” Sawyer recalls. “There are rational reasons ...
BIZJOURNALS
READ MORE

Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting.The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting. But a number of brands have started using images to both segment and target their audiences....
DIGIDAY
READ MORE

EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...