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Today more than ever, companies and brands need to mentally engage people with inspiring stimuli or risk losing their attention and time. achtung! is the communications agency for these stimuli: Our solutions kick things into motion.

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PERPETUA RELEASES AMAZON EU ADVERTISING BENCHMARKS FOR Q4 2021

Perpetua | January 19, 2022

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Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

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Ad Tech and Martech

TOTAL ECONOMIC IMPACT STUDY SHOWS VIANT DELIVERED 143% ROI

Viant | September 13, 2022

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Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

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Display Advertising, Retargeting, Ad Networks

TEADS ENHANCES BRAND SUITABILITY CAPABILITIES THROUGH PARTNERSHIP WITH INTEGRAL AD SCIENCE

Teads | December 13, 2022

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Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for avoidance, will ensure advertisers avoid content deemed unsuitable for their brand. Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and ...

Read More

GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

Google | June 16, 2020

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Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
  • news image

    Display Advertising

    PERPETUA RELEASES AMAZON EU ADVERTISING BENCHMARKS FOR Q4 2021

    Perpetua | January 19, 2022

    Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

    Read More
    news image

    Ad Tech and Martech

    TOTAL ECONOMIC IMPACT STUDY SHOWS VIANT DELIVERED 143% ROI

    Viant | September 13, 2022

    Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

    Read More
    news image

    Display Advertising, Retargeting, Ad Networks

    TEADS ENHANCES BRAND SUITABILITY CAPABILITIES THROUGH PARTNERSHIP WITH INTEGRAL AD SCIENCE

    Teads | December 13, 2022

    Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for avoidance, will ensure advertisers avoid content deemed unsuitable for their brand. Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and ...

    Read More
    news image

    GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

    Google | June 16, 2020

    Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
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    C-Suite On Deck

    Responsive image

    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us