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Whether that’s convincing people to download an app they didn’t know they wanted or creating cut-through at the most overcrowded time of year. Getting millions of teens to engage with science (and actually think it’s cool)and winning the hearts and minds of a nation’s education leaders.

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AD TECH AND MARTECH

CAVAI RAISES OVER £6.5M TO DRIVE SIGNIFICANT INTERNATIONAL EXPANSION

Cavai | August 23, 2021

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Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...

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ADVERTISER PLATFORMS

SMARTLY.IO BOLSTERS ITS CREATIVE INSIGHTS CAPABILITIES, EMBRACING NEXT WAVE OF ADVERTISING ENGAGEMENT

Smartly.io | September 01, 2021

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Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media,...

Read More

AD NETWORKS

TREMOR INTERNATIONAL, AN ISRAELI ADTECH PLATFORM, HAS SET TERMS FOR A $150 MILLION US IPO

Tremor International | June 15, 2021

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Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transactio...

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STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

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Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

Read More

AD TECH AND MARTECH

Cavai | August 23, 2021

news image

CAVAI RAISES OVER £6.5M TO DRIVE SIGNIFICANT INTERNATIONAL EXPANSION

Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready Alex Rahaman, London based partner at Idekapital, has relevant international ad tech experience ...

Read More

ADVERTISER PLATFORMS

Smartly.io | September 01, 2021

news image

SMARTLY.IO BOLSTERS ITS CREATIVE INSIGHTS CAPABILITIES, EMBRACING NEXT WAVE OF ADVERTISING ENGAGEMENT

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media,...

Read More

AD NETWORKS

Tremor International | June 15, 2021

news image

TREMOR INTERNATIONAL, AN ISRAELI ADTECH PLATFORM, HAS SET TERMS FOR A $150 MILLION US IPO

Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transactio...

Read More

thedrum | February 04, 2020

news image

STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

Read More