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Whether that’s convincing people to download an app they didn’t know they wanted or creating cut-through at the most overcrowded time of year. Getting millions of teens to engage with science (and actually think it’s cool)and winning the hearts and minds of a nation’s education leaders.

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MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

seroundtable | January 16, 2020

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Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

Read More

AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

news image

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

news image

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

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AD NETWORKS

ENGINE MEDIA EXCHANGE DATA CONNECTED MARKETPLACE™ EXPANDS WITH AUDIGENT SMARTPMP™ FIRST-PARTY DATA SOLUTION

ENGINE Media | January 28, 2022

news image

ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology solution, and Audigent, the leading data activation, curation, and identity company, have teamed-up to expand the first-party data capabilities of EMX's Data Connected Marketplace™. As a result, digital media buyers using EMX's SSP will benefit from Audigent's SmartPMP™ product, which leverages inventory and data from established publisher and data partners. Audigent also provides digital media buyers wi...

Read More
news image

MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

seroundtable | January 16, 2020

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

Read More
news image

AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More
news image

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More
news image

AD NETWORKS

ENGINE MEDIA EXCHANGE DATA CONNECTED MARKETPLACE™ EXPANDS WITH AUDIGENT SMARTPMP™ FIRST-PARTY DATA SOLUTION

ENGINE Media | January 28, 2022

ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology solution, and Audigent, the leading data activation, curation, and identity company, have teamed-up to expand the first-party data capabilities of EMX's Data Connected Marketplace™. As a result, digital media buyers using EMX's SSP will benefit from Audigent's SmartPMP™ product, which leverages inventory and data from established publisher and data partners. Audigent also provides digital media buyers wi...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us