Adcorp

Brand Marketing

Rakuten Advertising | October 27, 2021

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

Ad Networks

Audiencerate, Equativ | December 02, 2022

Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital ad curation platform, advertisers...

Display Advertising

MGID, PubMatic | August 23, 2022

MGID, the global advertising platform, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users. To provide audi...

MediaVillage | April 22, 2020

The first Earth Day rallied folks around the country, flooding streets with some 20 million who pledged to save the planet. It may seem archaic today when the notion of gathering people is a death threat. Yet as isolated as we must stay right now, as the 50th Earth Day dawns Wednesday, the reason for the day remains. While no one person can carry the banner to save the planet, one slight, old woman is about as close anyone could get. Jane Goodall is an unlikely hero, but she accepted the mantle ...