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LAY'S ACHIEVES A 92.5% VCR WITH 6-SECOND SNACKABLE IN-GAME VIDEO ADS FROM ANZU & ESKIMI

Lay's, Anzu, Eskimi | November 01, 2022

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One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

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ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

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With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

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GUMGUM AND FRAMEPLAY PARTNER TO DELIVER CONTEXTUALLY RELEVANT, INTRINSIC IN-GAME ADVERTISEMENTS

GumGum, Frameplay | June 15, 2022

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GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

Read More

AD NETWORKS

ADZERK RAISES $11 MILLION IN FUNDING AS PART OF A SERIES A ROUND TO FUEL GROWTH OF CUSTOM IN-HOUSE AD PLATFORMS

Kevel | December 08, 2020

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Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...

Read More
news image

DISPLAY ADVERTISING

LAY'S ACHIEVES A 92.5% VCR WITH 6-SECOND SNACKABLE IN-GAME VIDEO ADS FROM ANZU & ESKIMI

Lay's, Anzu, Eskimi | November 01, 2022

One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

Read More
news image

ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

Read More
news image

DISPLAY ADVERTISING

GUMGUM AND FRAMEPLAY PARTNER TO DELIVER CONTEXTUALLY RELEVANT, INTRINSIC IN-GAME ADVERTISEMENTS

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

Read More
news image

AD NETWORKS

ADZERK RAISES $11 MILLION IN FUNDING AS PART OF A SERIES A ROUND TO FUEL GROWTH OF CUSTOM IN-HOUSE AD PLATFORMS

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us