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ADVERTISER CAMPAIGN MANAGEMENT

Simple Mills | August 05, 2021

Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full. The Live Full mindset is brought to life in the brand’s new – and first-ever – advertising campaign that launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a r...

medium | February 24, 2020

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...

ADVERTISER PLATFORMS

DMS | October 26, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought leadership and best practices articles to guide optimal decision-making for holiday di...

BRAND MARKETING

Instagram | November 27, 2020

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...