Adknowledge

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Ad Networks, Advertiser Campaign Management

NBCUniversal's Peacock | July 01, 2022

NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...

Advertiser Campaign Management

WPP | February 01, 2022

WPP and Instacart, the leading online grocery platform in North America, today announced a new partnership offering advertising solutions and measurement tools for CPG brands. The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. With the largest footprint across the CPG category globally, WPP recognized the importance of building advanced retail and commerce capabili...

Retargeting, Ad Tech and Martech

ExchangeWire | July 07, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...