AdMaxim Inc.

Belkins
Consumer use of mobile devices is changing the advertising landscape drastically and rapidly. As a result, mobile advertising has become the highest growth area in the marketing communications business today.

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IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

news image

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

news image

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More

SOCIAL MEDIA ADVERTISING

IRI LAUNCHES NEW LIFT MEASUREMENT SOLUTION FOR FACEBOOK

IRI | September 17, 2021

news image

IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. Expands IRI Lift coverage to digital advertising’s largest social channel Enables closed-loop measurement and optimization of social ...

Read More

FACEBOOK ENHANCES ITS PERFORMANCE WITH A BROWSER EXTENSION CALLED ADLIBRARY HELPER

Facebook | May 28, 2020

news image

As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. AdLibrary Helper is a free Facebook ad spy tool. Read More

AD NETWORKS

IBM | June 24, 2021

news image

IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More

thedrum | January 29, 2020

news image

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More

SOCIAL MEDIA ADVERTISING

IRI | September 17, 2021

news image

IRI LAUNCHES NEW LIFT MEASUREMENT SOLUTION FOR FACEBOOK

IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. Expands IRI Lift coverage to digital advertising’s largest social channel Enables closed-loop measurement and optimization of social ...

Read More

Facebook | May 28, 2020

news image

FACEBOOK ENHANCES ITS PERFORMANCE WITH A BROWSER EXTENSION CALLED ADLIBRARY HELPER

As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. AdLibrary Helper is a free Facebook ad spy tool. Read More