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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

AdRoll Group

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AdRoll Group is committed to creating diverse teams of “Rollers” and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
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With the success of Amazon Echo and Google Home, we are now firmly in the era of Voice Search. But the Pay Per Impression and Pay Per Click models do not translate well here, and Pay Per Call type ads (launched for mobile by Google in 2015) would be controversial, to say the least. After all, you would have to wonder if the top search result delivered to you truly was the best one or merely from the advertiser who paid the most....
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Google wants to make the transition back into civilian life smoother for U.S. military veterans by adding tools that help them find jobs or promote their businesses. One new feature is an initiative of Grow with Google, the company’s career development program. It helps veterans discover job openings relevant to the skills they learned while serving by entering the phrase “jobs for veterans” into Google’s search engine along with their military job codes. Employers and jo...
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Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22% increase from 2017. Mobile advertising has become increasingly dominant, growing 40% year-over-year, to $69.9 billion. And video ad spending grew 37% to $16.3 billion. Sue Hogan, the IAB’s senior vice president of...
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SAN FRANCISCO — In a new push to get Facebook users to stream live video, the giant social network is rolling out an advertising campaign on television as well as on billboards and buses in the U.S. and the U.K....
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Digital Marketing Analytics: Introduction – Digital marketing analytics are specialized analytics platforms which are opted by several enterprises for understanding the purpose and improvement of digital channel user experience, advertising campaigns, customer acquisition and behavior with a significance on digital channels and techniques. Digital marketing analytics solutions help to manage customer expedition across all channels and boosting customer satisfaction. Digital marketing analy...
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African-American and Latino children are more likely to be exposed to junk food ads than their white counterparts, a new study finds. New calls are being made for advertisers and networks to “do more” to prevent bad dining choices.
In the US alone, companies spend around $1.8 billion marketing junk food directly to kids and roughly nine out of every 10 youth-targeted food ads are for sugary drinks, cereals, sweets, snacks and fast food, according to the Obesity Action Coalitio...

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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...