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Xandr, GumGum | May 05, 2022

Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention witho...

menafn | January 13, 2020

Technology allows us to insert ourselves in all the spaces where we develop, and that is that it becomes necessary and almost obligatory in order to be able to be in tune with the new changes that are taking place in today's world. Digital advertising represents a tool to reach all sectors related to the area in which we move. This change brings innumerable advantages for marketers who currently use advertising in digital media . Digital advertising, specifically in the media, helps both com...

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J&L Marketing, Volkswagen | May 02, 2022

J&L Marketing has been chosen for the certified Service & Parts Digital Advertising Program with Volkswagen of America as part of the Dealer Digital Program. This partnership will enable participating Volkswagen Dealers to use advanced digital marketing strategies to retain a higher level of customers along with attracting new customers to their service departments. As the only 2022 Google Premier Partner participating in the program, J&L Marketing offers the industry's most refi...

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Publicis Groupe, Profitero | May 04, 2022

Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero ha...