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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

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  • Google highlights the viral nature of 3D animals in a new video advertisement.

  • Tapping the “View in 3D” button launches a model of the creature that moves naturally an...
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One mobile advertising company in the Las Vegas valley is putting its workforce to display prominent social distancing and COVID-19 health messages.Kre8 Media Outdoor Advertising has partnered with the Nevada Governor’s Office to provide digital mobile billboards at no charge to the state. “We are completely shut down as a business yet running these advertisements to play our part during this time of need,” said Jeremie Watkins, managing partner and co-founder of Kre8 Media Out...
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New York State Senator and Deputy Majority Leader Michael Gianaris (Democrat) introduced New York S.8056, which would establish a tax on a digital advertiser’s annual gross revenues derived from digital advertisements in the state. New York’s proposed digital advertising tax is very similar to the tax proposed in Maryland. The major difference is that while the Maryland tax would apply to all digital advertisement services, the New York tax would be limited to targeted advertisements...
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As far as giveaways, this one’s pretty creative. Samsung have announced a new competition in Australia called Samsung Microcodes. Hidden in Samsung ads around the web are tiny Microcodes. If you can manage to track down one of these tiny dots, you could win a Samsung Galaxy S20 Ultra. Codes are the word ‘phone’ spelt in a variety of ways and can be found in advertisements within Samsung Experience stores and kiosks, Facebook, Instagram, online banners, in cinema spots and selec...
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The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...
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Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...
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Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...
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Facebook, the world’s largest social media platform, released its first commercial in 2020 during the Super Bowl. The 60-second ad featuring Sylvester Stallone and Chris Rock is said to cost about $ 11.2 million. The Super Bowl, the championship challenge of the American Football League (NFL), hosted interesting advertisements. Facebook, one of the companies that released its new advertisement during the giant organization, brought together famous actor Sylvester Stallone and beloved comed...
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Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...
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The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...