Advertising Research Foundation

Belkins
The Advertising Research Foundation (The ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

THE UNDERAPPRECIATED IMPORTANCE OF PHYSICAL ADVERTISING IN THE DIGITAL AGE

techiexpert | January 21, 2020

news image

Whether you are printing off physical ads with HP ink cartridges from your office or you are setting up a billboard along the highway, it is important to keep your physical advertising strong, even in the digital age. Many businesses have successfully made the transition to digital marketing and reaped the rewards; however, some have left the physical realm entirely, which is a big mistake. Physical advertising still maintains many qualities and advantages that are not possible to achieve throug...

Read More

FORDDIRECT AND WAYMARK COLLABORATED TO OFFER FREE PERSONALIZED VIDEO ADS TO AUTO DEALERSHIPS AFFECTED BY COVID-19

Waymark | May 08, 2020

news image

Free, custom videos available to dealers for online and TV advertising Special video templates for dealerships, COVID-19 response messaging Vi...

Read More

AARKI WON "BEST AI PRODUCT IN MARKETING & ADTECH" AT THE COGX 2020 AWARDS

Aarki | July 03, 2020

news image

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology."It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuo...

Read More

TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

news.err | February 27, 2020

news image

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

Read More

techiexpert | January 21, 2020

news image

THE UNDERAPPRECIATED IMPORTANCE OF PHYSICAL ADVERTISING IN THE DIGITAL AGE

Whether you are printing off physical ads with HP ink cartridges from your office or you are setting up a billboard along the highway, it is important to keep your physical advertising strong, even in the digital age. Many businesses have successfully made the transition to digital marketing and reaped the rewards; however, some have left the physical realm entirely, which is a big mistake. Physical advertising still maintains many qualities and advantages that are not possible to achieve throug...

Read More

Waymark | May 08, 2020

news image

FORDDIRECT AND WAYMARK COLLABORATED TO OFFER FREE PERSONALIZED VIDEO ADS TO AUTO DEALERSHIPS AFFECTED BY COVID-19

Free, custom videos available to dealers for online and TV advertising Special video templates for dealerships, COVID-19 response messaging Vi...

Read More

Aarki | July 03, 2020

news image

AARKI WON "BEST AI PRODUCT IN MARKETING & ADTECH" AT THE COGX 2020 AWARDS

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology."It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuo...

Read More

news.err | February 27, 2020

news image

TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

Read More