Advice Local

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Advice Local is dedicated to providing scalable, cost effective and customizable local presence management solutions to our channel partners, brands, agencies and local marketers. In recognition of this commitment, we strive to deliver the highest quality, all-inclusive, white-labelled, SaaS-based dashboard and marketing platform in our industry. Combining our local sales tool, API syndication and hands-on submissions, we help our clients to help their customers take control of their business’ online data, visibility and reputation, while increasing revenues for all parties.

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BLOCKCHAIN IN DIGITAL MARKETING: MORE CUSTOMER CONFIDENCE – AND INNOVATIVE ADVERTISING METHODS

T-Systems International | April 20, 2021

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Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

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LG ADS SOLUTIONS EXPANDS EMEA OPERATIONS WITH LONDON OFFICE OPENING

LG Ads | October 12, 2022

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Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continui...

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SOCIAL MEDIA ADVERTISING

SHERYL SANDBERG RESIGNS FROM META

Facebook, Meta | June 02, 2022

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On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandber...

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AD TECH AND MARTECH

MEDIAVINE MINORITY-OWNED SITES SEE SIGNIFICANT UPTICK IN PROGRAMMATIC AD SALES VIA NEW PARTNERSHIP WITH COLOSSUS SSP

Mediavine | November 16, 2021

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Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

Read More
news image

DISPLAY ADVERTISING

BLOCKCHAIN IN DIGITAL MARKETING: MORE CUSTOMER CONFIDENCE – AND INNOVATIVE ADVERTISING METHODS

T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

Read More
news image

DISPLAY ADVERTISING

LG ADS SOLUTIONS EXPANDS EMEA OPERATIONS WITH LONDON OFFICE OPENING

LG Ads | October 12, 2022

Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continui...

Read More
news image

SOCIAL MEDIA ADVERTISING

SHERYL SANDBERG RESIGNS FROM META

Facebook, Meta | June 02, 2022

On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandber...

Read More
news image

AD TECH AND MARTECH

MEDIAVINE MINORITY-OWNED SITES SEE SIGNIFICANT UPTICK IN PROGRAMMATIC AD SALES VIA NEW PARTNERSHIP WITH COLOSSUS SSP

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

Read More