AdVision Finance

advisionfinance.nl

AdVision Finance (ADV) is a consultancy firm for the banking, microfinance, agriculture and technology sectors in Africa, Asia and Eastern Europe. We provide services and tools to help financial institutions succeed in emerging markets, with the aim to increase access to finance for low-income entrepreneurs.

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GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

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Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

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GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

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Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

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COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

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The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More

LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

searchenginejournal | March 19, 2020

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LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...

Read More
news image

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More
news image

GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

Read More
news image

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More
news image

LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

searchenginejournal | March 19, 2020

LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. Content served through Conversation Ads can be personalized according to where the prospect is in the conversion funn...

Read More