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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ad Tech and Martech
Integral Ad Science | October 19, 2023
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA site...
Display Advertising
OneScreen.ai, Evertreen | April 22, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...
Advertiser Platforms
Roku, Inc. | May 04, 2022
Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...
Jaymie Scotto & Associates (JSA) | May 06, 2020
JSA, the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads. JSA is work...
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