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605 COLLABORATES WITH CONVIVA TO ENRICH CROSS-SCREEN MEASUREMENT​ OF CONTENT AND ADVERTISING ACROSS PREMIUM VIDEO

605, Convi​v​a | September 22, 2022

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605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s ...

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DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

martechcube | April 01, 2020

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Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

Read More

LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

LinkedIn | June 04, 2020

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LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

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  • Q3 AD REVENUE RESULTS: FORECAST OF SNAP AND FACEBOOK

    Facebook | July 24, 2020

    news image

    Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...

    Read More
    news image

    AD NETWORKS

    605 COLLABORATES WITH CONVIVA TO ENRICH CROSS-SCREEN MEASUREMENT​ OF CONTENT AND ADVERTISING ACROSS PREMIUM VIDEO

    605, Convi​v​a | September 22, 2022

    605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s ...

    Read More
    news image

    DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

    martechcube | April 01, 2020

    Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

    Read More
    news image

    LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

    LinkedIn | June 04, 2020

    LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • news image

    Q3 AD REVENUE RESULTS: FORECAST OF SNAP AND FACEBOOK

    Facebook | July 24, 2020

    Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...

    Read More