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BRAND MARKETING

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

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Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

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MARK ZUCKERBERG: FACEBOOK WANTS TIGHTER REGULATION

Facebook | February 16, 2020

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Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany. Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its pol...

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OUTDOOR AND VIDEO ADS ARE NOW INTEGRATED WITH ALL-SCREEN VIDEO SOLUTION

Clear Channel Outdoor | August 28, 2020

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Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, di...

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AD TECH AND MARTECH

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

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DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

Read More

BRAND MARKETING

Instagram | November 27, 2020

news image

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

Read More

Facebook | February 16, 2020

news image

MARK ZUCKERBERG: FACEBOOK WANTS TIGHTER REGULATION

Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany. Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its pol...

Read More

Clear Channel Outdoor | August 28, 2020

news image

OUTDOOR AND VIDEO ADS ARE NOW INTEGRATED WITH ALL-SCREEN VIDEO SOLUTION

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, di...

Read More

AD TECH AND MARTECH

DigitalReef | June 18, 2021

news image

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

Read More