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Advertiser Campaign Management

ALFA ROMEO INTRODUCES 'NEAR LIFE EXPERIENCE' GLOBAL ADVERTISING CAMPAIGN AT THE FORMULA 1 U.S. GRAND PRIX

Alfa Romeo | October 25, 2021

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Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...

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Ad Networks

GOOGLE INTRODUCES ‘MULTISEARCH’ IN LENS

Google | April 11, 2022

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Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results. Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item s...

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Advertiser Platforms

MAJORITY OF CANADIAN CONSUMERS LIKELY TO ENGAGE WITH ENHANCED CONNECTED TV AD FORMATS

Business Wire | July 28, 2023

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LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads tha...

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Display Advertising

LAY'S ACHIEVES A 92.5% VCR WITH 6-SECOND SNACKABLE IN-GAME VIDEO ADS FROM ANZU & ESKIMI

Lay's, Anzu, Eskimi | November 01, 2022

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One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

Read More
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Advertiser Campaign Management

ALFA ROMEO INTRODUCES 'NEAR LIFE EXPERIENCE' GLOBAL ADVERTISING CAMPAIGN AT THE FORMULA 1 U.S. GRAND PRIX

Alfa Romeo | October 25, 2021

Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...

Read More
news image

Ad Networks

GOOGLE INTRODUCES ‘MULTISEARCH’ IN LENS

Google | April 11, 2022

Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results. Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item s...

Read More
news image

Advertiser Platforms

MAJORITY OF CANADIAN CONSUMERS LIKELY TO ENGAGE WITH ENHANCED CONNECTED TV AD FORMATS

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads tha...

Read More
news image

Display Advertising

LAY'S ACHIEVES A 92.5% VCR WITH 6-SECOND SNACKABLE IN-GAME VIDEO ADS FROM ANZU & ESKIMI

Lay's, Anzu, Eskimi | November 01, 2022

One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us